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We love makeup. Everything about it. From buying it, to applying it, to how it makes us feel. It is therapeutic, not to feel like covering up our personalities or pretending to be someone else, but celebrating exactly who we are …Are you a Nudes kind of girl, or are you a sassy girl who loves a splash of colour? Well, we couldn't exclude anybody so our beauty experts curated palettes for all personalities!
From our Roaring 20's Eyeshadow Palette highly pigmented and incredible finishes with every textured covered. This collection has it all romantic pinks and reds and silvery shimmers of the Carefree palette to the glitzy greens and stand out shades of the Reckless or the festival glamour of the Roaring Neons – your choice, your look, for an unforgettable entrance.
Our book collections give you a whooping 35 colours to choose from in a variety of mesmerising themes. If you are someone who can't decide between going bold or going neutral, try The Badass RudeGirl Eyeshadow Palette , or recreate your own sultry siren with our Merfantasia book. For the those who like to par it down we have the Legally Nude book … our highly pigmented pressed eye shadow and multi-purpose face palettes are made to craft any style, identity, and occasion!
We're confident you'll find one that fits your style!


Revolutionize the way you apply glitter. Say goodbye to the mess and hello to an extravagant application. With twenty-one colors to choose from, your looks will never be the same. No glue necessary. Wear it alone or to add sparkling accents.
Net wt: 0.74 oz / 21 g

Let your inner character come to life with our latest creation. Bring out a fantasy world made true by you with our 35 shadow selection. The most intense and varied colors yet! Easy to blend with a long lasting formula.
Go from every day to the most action-filled looks with a single palette.
27 shimmers and 8 mattes.
NET WT: 1.85 oz / 52.5 g

Rude is taking you back in time to the days of rebellious glamour! Join the fun, cut a rug, and jazz up your eyes in these festive shimmers and smooth, pigmented mattes! Get ready to make an unforgettable entrance. It’ll be the talk of the decade.
NET WT: 1.06 oz / 30 g

Rude is taking you back in time to the days of rebellious glamour! Join the fun, and get ready to make an unforgettable entrance. It’ll be the talk of the decade.
NET WT: 1.06 oz / 30 g

Rude is taking you back in time to the days of rebellious glamour! Join the fun, cut a rug, and jazz up your eyes in these festive shimmers and smooth, pigmented mattes! Get ready to make an unforgettable entrance. It’ll be the talk of the decade.
NET WT: 1.06 oz / 30 g


Lola, a small town girl craving adventure, takes her best friend Melody to the City of Neon Lights for some much needed fun! Along the way they meet some friends.
Felix, a very bold and handsome Rudetopian native, soon becomes the girls' adventure tour guide. Is this the life Lola has always dreamed of? If you're in the City of Neon Lights you will need your makeup to match! City of Neon Lights is a palette filled with the bright colors your heart so desperately desires.
Don't ignore the call of the city, a new adventure awaits!


Have you commited a sin? ...we won't tell. Dare to be naughty with 15 provocative clusters of cosmic glitter that you never knew you needed.
Bold, pigmented and full of attitude, these glitters are something to feel guilty about.
Net Wt. 18 g / 0.634 oz

Step into the City of Dreamy Lights and experience a bright toned pastel palette! This game changer features 8 shimmers and 7 mattes for the perfect pastel combo. Transform your looks with beautiful, bold pigments that are super smooth and blendable. With a wide variety of dreamy hues, this palette will have you winning every time!
Net Wt. : 16.6 g / 0.58 US oz


Exhausted by a town of boring and lifeless makeup, Riley and Rey RUDE venture out to the City of Pastel Brights to end their bad luck streak! Watch this color-filled, 12 episode miniseries for the most iconic self-discovery adventure to come to the small screen.
Let this bright toned pastel palette take you on a journey through fun and thrilling makeup looks!
Eyeshadow Net Wt. : 4 g / 0.141 US oz
Pressed Pigment Net Wt. : 8 g / 0.282 US oz

Goodbye glitter fallout and hello long-wear shimmering eyes!
NET WT: 0.123 oz / 3.5 g

A smooth, long lasting eye makeup will never go unnoticed whereas a creased and smeared look will never be forgotten. It can also be used to cover any other unwanted blemishes.
NET WT: 0.123 oz / 3.5 g

An all American traditional tale with a twist! Take a daring risk and strut with style! With 35 shades to choose from, creating your own plot has never been easier. Whether it is cruising type of night or filled with swing and jive, be the artist to your own pulp.
23 mattes and 12 shimmers.
Net Wt. 1.85 oz / 52.5 g


The world is under attack but there is no need to panic thanks to the badass Rudegirl! Ready destroy all evil! with the mighty power of 35 deadly weapons, no villain will withstand the hue of color coming his way!
The power of mattes mixed with a bang of shimmer holds no mercy on those who dare take a chance. Justice will be served, guaranteed smudge free.
17 mattes and 18 shimmers.
Net wt: 1.34 oz / 38 g

14 bright and neutral eyesahdows in a city themed compact. Crazy annd vibrant like the life of the city itself.
NET WT: 0.520 oz / 15 g


There is no denying the radioactive powers that Roxanne hold on stage.
After a radical turn of events, however, she must face the hardest decision of her life...Can she live the best of both worlds?
Desperate dreamer helps you get in touch with your inner 80's Rockstar. Wear this palette for some gnarly looks that make the crowd go wild!
NET WT: Eyeshadow : 18 g / 0.63 US oz Pressed Pigment : 20.4 g / 0.71 US oz


All necessary shimmer eyeshadow colors to express freedom with your eyes. Create a range of warm to cool toned "absobloodylootely" stunning shimmery looks with twenty-one vibrant shades. Wear it alone or layer to add sparkling accents.
NET WT: 0.88 oz / 25.2 g


A sultry collection of 16 completely matte shades inspired by the way lingerie can make you feel strong and sexy!
Create a range of looks that complement your mood, and that help you feel and look your best!
NET WT: 15 g / 0.53 oz


35 colors of pure mermaid fantasy! With both extreme shimmers and blendable mattes, you can now create multiple looks that are dreamy and adventure ready!
11 mattes and 24 shimmers.
NET WT: 1.85 oz / 52.5 g


A sultry collection of 16 completely matte shades inspired by the way lingerie can make you feel strong and sexy!
Create a range of looks that complement your mood, and that help you feel and look your best!
NET WT: 15 g / 0.53 oz
A sultry collection of 16 completely matte shades inspired by the way lingerie can make you feel strong and sexy!
Create a range of looks that complement your mood, and that help you feel and look your best!
NET WT: 15 g / 0.53 oz