A lot of people are now looking for healthy, clean and vegan makeup alternatives to their favourite products. With a desire for “clean-living” and more ethical options on the rise, searches for vegan and cruelty-free makeup have surged.

What is vegan makeup?

Vegan makeup is any makeup which does not contain animal ingredients or any ingredients derived from animals, such as lanolin, collagen and beeswax.

However, it is important to note that currently there is little regulation in the industry, so just because something is labelled vegan it doesn’t necessarily mean that products are cruelty-free.  At Rude Cosmetics all of our makeup is proudly cruelty free and Peta certified.

We are passionate about animal welfare and we understand that vegan products are essential for many of our customers.  We are moving towards more and more vegan lines within our makeup offering and this is a priority for us..  Currently all vegan products are easily identified with the green leaf  stamp on the product packaging.

But this does not mean we compromise on quality!  All Rude products are tested on Makeup Artists, not animals! We produce high performance, cruelty free and vegan products.  But don’t take our word for it – try out the products yourself – on this page you will find our best selling vegan products. Our wide selection of products gives you full choice over the look you want to achieve from bold to neutral with textures and tones for every makeup lover.  Eyes, face, lips – it doesn’t matter our vegan selection will have you covered.